Is controlled environment agriculture fixing the problems facing the agriculture sector? – Urban Ag News
Intelligent Farms president and founder Paul Lightfoot, who’s chairman of the USDA Fruit and Vegetable Industry Advisory Committee, stated controlled environment agriculture may play an important function in helping solve a few of the substantial problems facing the ag business and U.S. Photos courtesy of Intelligent Farms
As chairman of the USDA Fruit and Vegetable Industry Advisory Committee, Paul Lightfoot in BrightFarms is currently searching for ways to create big developments in food production, sustainability and intake.
When Paul Lightfoot founded BrightFarms in January 2011 he had no expertise in commercial food production. Ten years after he’s president of one of the quickest climbing controlled environment agriculture firms at the United States. Starting with a single 54,000-square-foot greenhouse centre at Pennsylvania in 2013, Intelligent Farms has enlarged with rainwater operations in four countries with a entire production area of 700,000 square feet.
“I had a background in retail supply chain improvement,” Lightfoot said. “I had been running a supply-side software firm for approximately nine decades and was considering if I could make an opportunity that could combine my career with my own personal fascination with healthful sustainable meals. I analyzed different chances and came across the leafy greens provide chain as one which has been ripe for destruction.
“At the time, all salads in North America basically came from the West Coast, either Salinas, Calif., in the summer or Yuma, Ariz., in the winter. I identified a very centralized, very industrialized supply chain that wasn’t benefitting consumers.”
Lightfoot stated the focused field production places and long distance transportation necessary to send leafy greens into East Coast niches wasn’t great for the item.
“Most leafy greens are five to seven days old when they arrive at retailers’ distribution centers, and that shows in the quality, nutrition and taste,” he explained. “I also believed field food manufacturing had some Achilles heals’ in relation to food security and sustainability, which I presumed would be significant, supplying Intelligent Farms using a great market prospect.
“I knew that consumers would continue to focus on healthy eating and that the demand for salads was going to rise. I grew confident that BrightFarms could disrupt a supply chain that was fragile and vulnerable.”
After launching its initial greenhouse centre in 2013, Lightfoot stated by the end of 2014 the firm had figured out its working model.
“We began to raise serious capital,” he explained. “We graduated from venture capital to private equity in 2016 because we hit on the national stage. We opened considerably bigger greenhouses, one in Virginia to function the Washington, D.C., marketplace and one in Illinois to function the Chicago and Milwaukee markets. Those were in partnership with Ahold Delhaize and Kroger.
“Before then I don’t think the produce industry had taken controlled environment salad production seriously. After 2016 we established ourselves as a contender to continue winning market share.”
Lightfoot said just about every major retailer in the U. )S. now has an indoor-grown salad program on its shelves.
“There are billions of dollars of market share to be captured with leafy greens,” he said. “It’s a big and growing segment and by far the lion’s share of the growth is coming from controlled environment local production like ours.”
Helping to solve ag industry, societal issues
In October 2020 Lightfoot was elected chair of the USDA’s Fruit & Vegetable Industry Advisory Committee (FVIAC). Formed in 2001, the purpose of the committee is to examine issues that impact the fruit and vegetable industry and to provide recommendations and ideas to the Secretary of Agriculture on how the USDA can tailor programs to better meet the needs of the produce industry. FVIAC currently has four working groups: food safety, production, labor and trade.
“During our committee meetings the members develop a series of recommendations on the matters that are within the preview of the USDA,” Lightfoot said. “These recommendations are relevant to fruit and vegetable companies in the U.S., including growers, shippers, distributors, retailers and other organizations that have a stake in this space.”
Lightfoot said the U.S. agriculture industry has an opportunity to help tackle some of the most pressing issues facing the U.S., including climate change and nutrition.
“We have a society where the majority of Americans are obese or nearly obese and an extremely high percentage is diabetic or pre-diabetic,” he said. “The leading cause of death in the U.S. is from chronic diseases that are a result of our diets.
“We don’t need fancy technology to see the solution. Only about one in 10 Americans eat the recommended servings of fruits and vegetables. Shifting our diets away from highly processed foods and toward more fruits and vegetables would reduce diet-related chronic diseases, reduce the costs of healthcare, and even improve our military readiness.”
Another area where Lightfoot said the agricultural industry could help resolve issues is related to climate change.
“It is well understood that the energy and transportation sectors are huge contributors to climate change,” he said. “In general, as a world we are making progress on those fronts. I’m not alone in driving an electric car and powering my home with wind-powered electricity.
“Less well understood is that the U.S. agriculture industry emits 10 percent of our country’s greenhouse gases. It is also one of the most vulnerable sectors to more volatile weather that results from climate change.”
Lightfoot is particularly concerned about the impact the agriculture industry is having on the country’s top soil and water resources.
“We’re mining our soil,” he said. “If we continue to degrade our soils, we only have about 50 seasons of soil left in the Midwest. Farming practices in the Midwest and California have also had a major impact on waterways, reducing sources of potable water.
“More biodiversity needs to be introduced into the areas of the West Coast that currently grow our salads. It has become a monoculture, which has removed the life from the soil and disrupted the water cycles. One idea would be to provide incentives to those farmers to “re-wild” some of that land, adding biodiversity to restore the soils and water cycles. That lost production capacity could be offset with the growth in high intensity indoor farms.”
Taking the CEA industry seriously
Lightfoot explained his participation with FVIAC is beneficial to BrightFarms and to the CEA business.
“It is important to remember that I am representing the entire fruit and vegetable industry in my role with FVIAC,” he said. “I care about BrightFarms like I care about a child, but in this role I will be speaking for this entire business.
“The U.S. should be doubling the per capita annual consumption of fruits and vegetables. Because Americans are not eating enough fruits and vegetables, our country is suffering.”
Lightfoot said his participation with FVIAC, along with being a board member of this United Fresh Produce Association, reflects the changes occurring in the CEA market and how it is viewed overall by the agriculture industry.
“The CEA industry was considered fairly new and only recently has it become a bigger player,” he stated. “These ag organizations recognize that and want our representation. We are glad to have it. We think we have an important voice and I’m glad to be able represent the CEA industry.”
For more: BrightFarms, Farm Support Center, Irvington, NY 10533; (866) 857-8745; [email protected]; https://www.brightfarms.com/
This article is property of Urban Ag News and was written by David Kuack, a freelance technical writer from Fort Worth, Texas.